Doyin
Abayomi
A digital marketing manager and growth consultant in Lagos, Nigeria — building full-funnel revenue engines for ambitious brands across Africa and beyond.
Results, relationships, and relentless growth.
I'm a growth and marketing leader who builds engines — not just campaigns. Whether scaling a travel brand from zero to ₦160M in a single quarter, driving 80% acquisition growth in fintech, or directing creative for some of Nigeria's most recognisable brands, I pair analytical rigour with genuine creative instinct.
My edge is the full-funnel view. As a performance marketing expert, I've owned the strategy, led the team, run the ads, managed the partnerships, and tracked the data. Nothing is siloed.
When I'm not building brands, I'm building community — leading outreach across Lagos, because growth that doesn't serve people isn't worth pursuing.
Where I create leverage.
Growth & Full-Funnel Strategy
I map the entire funnel, find where revenue leaks, and build the system that turns spend into predictable, compounding growth.
Performance Marketing
Paid acquisition across Meta, Google and LinkedIn — engineered around CAC, LTV and ROAS, never vanity metrics.
Brand & Creative Direction
Positioning, identity and campaigns that make growth-stage brands impossible to scroll past.
B2B Partnerships & BD
Sourcing, structuring and scaling the partnerships that open entirely new revenue channels.
Marketing Leadership
Building and leading cross-functional teams of 14–30 — embedded full-time or fractional.
Available as a growth marketing consultant and performance marketing expert for teams in Lagos, Nigeria — and across Africa.
Five years of building, scaling, leading.
Business Development & Operations Manager
- Leading expansion of B2B partnerships across registrars, finance houses and corporate institutions.
- Managing a 30-person inter-state team ensuring national delivery coverage.
- Positioned the brand as a premium courier solution within financial services.
Head of Business Development, Sales & Marketing
- Scaled revenue from ₦0 to ₦160M+ in a single quarter.
- Secured 100+ global partnerships with DMCs, hotels and visa agents across 70 countries.
- Led integrated campaigns across Meta, Google, LinkedIn and TV; built a 14-person team.
- Developed B2B relationships with NNPC, NESG, Verod Capital and FMCIDE.
Creative Director
- Led creative strategy for Yamaha Nigeria, Toyota (CFAO) and Fairmall NG.
- Oversaw 60+ campaigns across brand identity, digital and visual communication.
- Built influencer and freelancer networks to enhance creative delivery.
Digital Marketing Lead
- Grew customer acquisition by 80% and revenue by 40% in just six months.
- Improved retention by 40% through targeted engagement strategies.
- Launched a partnership program, onboarding 17 partners in the first month.
Digital Marketing Strategist
- Managed digital strategies for brands across real estate, retail and education.
- Designed and launched a digital marketing course — 1,000+ webinar attendees, 40% qualified leads.
- Conducted market research and competitor analysis to inform client strategy.
Curious? Just ask.
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Let's build something that compounds.
Based in Lagos, Nigeria and open to senior marketing roles, consulting engagements, and bold collaborations. Tell me what you're building.
I review every message personally and will get back to you within 2–3 business days.