Odedoyin Ebenezer Abayomi

Digital Marketing Manager · Growth & Performance Marketing — Lagos, Nigeria
+234 704 301 9108 doyinabayomi@gmail.com linkedin.com/in/doyin-abayomi doyinabayomi.com.ng

Results-driven Growth & Marketing Leader with 5+ years of experience scaling revenue from zero to ₦160M+ quarterly and driving up to 80% customer acquisition growth across fintech, travel and more. Proven expertise building and optimizing end-to-end acquisition funnels, launching high-impact campaigns across Meta, Google and LinkedIn, and leading cross-functional teams to deliver measurable outcomes. Strong focus on data-driven decision-making, partnership growth and go-to-market execution.

Core Skills
Digital Marketing Strategy Revenue Growth Lead Generation & Conversion Performance Marketing Meta · Google · LinkedIn Ads Brand Strategy Market & Competitive Research CAC & LTV Optimization Team Building & Leadership Content Marketing Campaign Optimization Stakeholder Management
Professional Experience

Business Development & Operations Manager

Prompt Express Courier Nigeria Limited
Aug 2024 – Present
  • Lead expansion of B2B partnerships across registrars, finance houses and corporate institutions.
  • Develop and execute client-engagement strategies increasing client retention by 60% and expanding repeat business across key accounts.
  • Oversee end-to-end delivery operations for AGMs, financials and shareholder communications, ensuring timeliness and seamless delivery experiences.
  • Enhance service positioning as a premium courier solution within financial services; lead an inter-state team of 30 to ensure national coverage.

Head of Business Development, Sales & Marketing

FlyBoku Travels & Tours Limited
Sept 2023 – Jul 2024
  • Scaled revenue from ₦0 to ₦160M+ in a single quarter.
  • Secured 100+ global partnerships with DMCs, hotels, logistics and visa agents across 70 countries.
  • Led integrated marketing campaigns across Meta, Google, LinkedIn and TV.
  • Built and managed a high-performing 14-person team across sales, marketing and operations.
  • Developed B2B relationships with major organizations (NNPC, NESG, Verod Capital, FMCIDE).

Creative Director

Ailopin Digital Limited
Apr 2022 – Aug 2023
  • Led creative strategy and execution for major brands including Yamaha Nigeria, Toyota (CFAO) and Fairmall NG (Sterling Bank) — launching and overseeing 60+ campaigns.
  • Directed brand-identity development, including visual systems and communication strategies; managed and mentored creative teams.
  • Built influencer and freelancer partnerships to enhance service delivery and creative innovation.

Digital Marketing Lead

7B Forex NG
Nov 2021 – May 2022
  • Increased customer acquisition by 80% and revenue by 40% within six months.
  • Improved customer retention by 40% through targeted engagement strategies.
  • Launched a partnership program to improve LTV, onboarding 17 partners in one month.
  • Managed the full digital funnel — lead generation, nurturing and retention — across content, ads, landing pages, email and social.

Digital Marketing Strategist

Gratis Digital World
Feb 2020 – Aug 2021
  • Managed digital marketing strategies for brands across real estate, retail and education, creating high-performing content that increased engagement and visibility.
  • Conducted market research and competitor analysis to inform client strategies.
  • Designed and launched a digital marketing course; organized a webinar with 1,000+ sign-ups and 40% qualified leads.
Certifications & Training
Digital Marketing ProfessionalSideHustle · 2022
Content MarketingUdemy · 2021
Inbound MarketingHubSpot · 2020
Facebook Blueprint MarketingMeta · 2019
Fundamentals of Digital MarketingGoogle · 2019
Education
B.A. Religious Studies
Obafemi Awolowo University, Ile-Ife — 2018